B08 - Brands, Marketing, and Advertising with Social Media

 Hey Guys! I hope you are doing well! This week has been super busy for me already, and it's MONDAY! For this week,  I'm going to talk about brands and marketing on social media. Look, almost all brands have their own social media, so there is a lot of competition in marketing products nowadays. It's hard to grow an audience, especially if you are a new product on the line. One of the most beneficial ways to get your products out is to have someone with a platform on an app promote your product. This would be beneficial for any company because it puts their product on the map! Marketing and advertising is everywhere on our screens, radio, billboards, and sometimes in the sky. It's hard to build a brand when you don't have someone monitoring your posts. It's important to either have someone running your advertisement section or make sure that you can devote your time to getting your product out there. There are many strange ways companies try to get their product out. For example, Nutter Butter the cookie brand, they started posting content that didn't have to do anything with the cookie itself. Companies will find a way to get a viral moment, and sometimes it works and other times it doesn't work. If we look at the company Lemme, which is a supplement company that Kourtney Kardashian started up. Her marketing team ensures that the content they put out is relevant and shares their product well. They also have Kourtney as their face, which is a good marketing strategy because people like to watch her. Another great example of advertising is the energy drinks companies that come on campus, like Reign, Monster, and Redbull. They all come onto our campus and give out free drinks to get the students to buy them. I think this is a great strategy, especially when you are trying to showcase a new flavor or want more people to purchase their own cans. I think advertising is going to only increase, especially since technology is constantly advancing and changing.